Built for hospices of all size. Nothing else.
Sales operations for hospice

Getting new leads isn't your problem. Turning them into admissions is.

Most hospices don't fall behind for lack of inquiries — they lose potential admissions to missed calls, slow callbacks, and a pipeline no one can see. Shift2Growth gives you the system to capture, track, and convert the leads already coming to you. More admissions, same team.

Increase your average daily census Have a faster sales cycle Simple for non-technical staff
Your admissions are leaking

You're not short on Admissions. You're leaking them.

Your liaisons and marketers are already bringing leads through the door, and families are already calling your hospice. The problem is how many get lost in the admissions process — slipping out the bottom before they're ever admitted, through missed calls, slow follow-ups, and unoptimized steps no one can see. Seal those holes and your admissions climb with the leads you already get.

Leads in
Your process todayleads escaping as lost admissions
Same leads in
With Shift2Growththe same leads become admissions
Missed calls no one logged Slow follow-ups Unoptimized admissions steps

Shift2Growth seals the leaks in your admissions process — so more of the families your sales team and calls bring in actually make it to admission.

See what sealing the leaks is worth
HIPAA-conscious infrastructure  ·  configured, deployed & supported for you
<5 min
Target inquiry response time
100%
Of calls & inquiries captured
0
New staff required to run it
In their words

Real clients on what changed.

Real operators, real pipelines. Hear what the system did for their admissions in their own words.

Video testimonials coming soon — slots ready for our first client stories.

See what this would look like inside your hospice.A walkthrough built around your real pipeline — no technical work on your end.
Request a meeting
The quiet leaks

Four places admissions slip away — usually unseen.

Every hospice owner feels these. Most just can't see where it's happening. That's the part we fix.

The missed call you never knew about

A family calls, no one picks up, and there's no record it ever happened. They call the next hospice on the list.

The slow follow-up

By the time someone calls a referral back, the family has already committed elsewhere. Speed decides this.

No idea where leads drop off

You know admissions feel low. You can't point to where in the process families are slipping away.

No idea which sources actually pay off

Patients come from several liaisons and referral sources, but you can't tell which ones turn into admissions — so you can't double down on what works.

Why we built Shift2Growth

The systems that win admissions were built for the big chains. We think every hospice deserves that same unfair advantageno matter its size.

Shift2Growth Healthcare SystemsLeveling the playing field for independent hospice.
01

The advantage the big chains never talk about

Walk into a national hospice chain and you'll find a full sales operation behind the scenes — every inquiry logged, every call tracked, every referral followed up the same day, and a dashboard that tells leadership exactly where the business stands. That infrastructure is a big reason they grow.

02

Smaller hospices run on memory

The smaller hospice down the road has the same compassion — often better care — but the admissions process is an afterthought: every lead logged by hand, the whole thing riding on your sales team's memory and diligence and whoever happens to remember. Inquiries fall through the cracks. Follow-ups come hours late. Interested families end up admitting somewhere else.

03

We watched smaller hospices lose too many admissions they should've had

They work twice as hard with half the visibility — no way to see admissions slipping until the month comes in short. Good owners were losing admissions quietly, month after month, and never saw where. That shouldn't be the price of running a smaller hospice.

04

So we rebuilt the big chains' growth system for every hospice

We took the exact sales infrastructure the big players use to grow and scale, rebuilt it for the way a hospice actually runs, and made it something a small or large team can switch on and operate from day one. The growth edge that used to belong only to the huge hospice chains now belongs to you.

The owner's view

Log in and see everything — at every step, 24/7.

No more guessing or waiting for month-end. Open one screen and see your entire sales operation — every stage, every family, every call — updated instantly, around the clock. The moment something stalls, you know.

  • Your real conversion rate

    Lead-to-admission, tracked automatically. Know your true number — and watch it climb.

  • Exactly where families drop off

    See which stage leaks the most admissions, so you fix the real bottleneck instead of guessing.

  • Every phone call, tracked

    See exactly who called — including the missed calls that used to vanish without a trace.

  • Instant callback alerts by email

    The moment a call is missed, the right person gets an email to call back fast — while the family is still deciding.

See what this is worth to you
Before & after

Same liaisons bringing leads. Same staff on admissions. Far more admissions.

Here's what changes the day the system goes live — pain on the left, the new normal on the right.

Before

A missed call disappears.

No one answers, nothing is logged, and the family quietly moves to the next hospice on their list.

Now

Every missed call is captured and the right person is emailed to call back.

You see exactly who called the moment it happens, so callbacks go out fast — while the family is still deciding.

Before

Follow-up depends on someone remembering.

Referrals sit for hours or days. The fastest hospice to respond wins — and too often it isn't you.

Now

Every new inquiry is logged and routed to the right person automatically.

Nothing waits on memory. Each lead lands with an owner and a clear next step, so none goes cold.

Before

You find out admissions are down at month's end — with no real data as to why.

By then the families are long gone and you still can't say what went wrong or where.

Now

A live dashboard shows conversion and drop-off in real time.

You see the leak the day it starts, coach the right person, and recover admissions before they're lost.

Before

Weak leads get padded in — and you can't trace whose.

A marketer logs thin referrals to pad their numbers, your nurses burn evaluations on them, and you've no way to see whose leads actually convert.

Now

Automated weekly reports show each marketer's real conversion.

Every marketer gets a per-person report on referrals versus actual admissions — so weak leads surface fast and your best sources get the credit.

Before

The whole process lives in one person's head.

If your key admissions person is out or quits, follow-up stalls and admissions stall with it — the process walks out the door with them.

Now

The system runs the process the same way every day.

Built-in steps, reminders, and assignments mean follow-up happens no matter who's working — your pipeline doesn't depend on any one person.

Everyone wins

One system. Three people who finally have what they need.

Owners, referral liaisons, and admitting nurses all touch the same pipeline — and each gets something that makes their job easier and their results better, all leading to more admissions.

More admissions from the leads you already have.

You stop flying blind. Every inquiry captured, every call tracked, every drop-off visible — so the families coming to you actually become admissions instead of slipping away unseen.

"For the first time, I can open one screen and know exactly how my admissions are really doing."

Full pipeline visibility

Conversion, response times, and every stage in real time — no more month-end surprises.

Never miss a call again

Missed calls are captured with an email alert, so callbacks happen while families are deciding.

Grow without hiring

Capture far more of your existing demand with the same team — efficiency, not headcount.

Coach with real data

See which stages and which people leak admissions, and fix the actual bottleneck.

Refer 10 — and see 10 actually make it through.

When the hospice's pipeline is tight, the patients you bring in don't fall through the cracks. More of your referrals convert to admissions — and you can prove your work landed.

"I can finally see what happened to every patient I referred — and bring it to the owner when something stalls."

More of your referrals convert

A tighter operation means fewer of your patients slip away — so your numbers reflect your real effort.

See where your leads sit

Full accountability on every patient you sent — what stage they're in and what's holding them up.

Flag stalls early

If a referral is stuck, you see it and raise it with the owner before the family walks.

Your effort, finally visible

No more wondering if your work disappeared into a black box — the pipeline shows it.

Less wasted time. Better leads. Backup when you need it.

The pipeline shows lead quality before you drive out, so you spend your time on families who are actually a fit for hospice — and if evaluations stall, the team can see it and step in.

"I stopped burning hours on visits that were never going to qualify — the system flags it up front."

See lead quality up front

Know what you're walking into, so unqualified referrals don't eat your day.

Get help before leads slip

If evals stall, the team sees it and can step in — so families don't fall off before deciding.

Fewer dead-end visits

The owner seeing lead quality per marketer means more of your evaluations end in admissions worth your time.

A clearer workload

See what's assigned to you and where it stands — no chasing scattered messages.

Run your own numbers

What does a tighter pipeline actually add up to?

Use your real figures. Tell us your admissions and average length of stay, and we'll show what a 10–30% more efficient process is worth — for the hospice and for the people bringing in referrals.

Your numbers

Roughly how many new patients you admit in a typical month.
How long your typical patient stays. Medicare pays a daily rate for every day in care — so this sets your revenue per admission.
Based on Medicare's FY2026 routine home care rate: ~$231/day for the first 60 days, ~$182/day after. Actual revenue varies with level of care.
How much more of your existing demand a sealed-up process captures.
Your potential upside
Added revenue per year
$1,329,600
from +4 admissions / month at +20% efficiency
Added revenue / month
$110,800
Extra admissions / year
48
How this is calculated: admissions × efficiency gain × revenue per admission, annualized. Estimate based on capturing more of the demand already coming to you — we make no income guarantees.

Your numbers

How many patients you typically send to the hospice in a month.
A tighter pipeline means more of your referrals make it to admission instead of slipping away.
Pick how your pay is structured, then enter the amount.
$
Your potential upside
Added pay per year
$12,000
from +2 conversions / month at +20% efficiency
Added pay / month
$1,000
Extra admissions / year
24
How this is calculated: referrals × efficiency gain × your pay, annualized. Same referrals you already make — just more of them landing. Estimate only; not a guarantee.

Estimates only, based entirely on the figures you enter. Shift2Growth provides sales-operations software and does not guarantee any specific increase in admissions or revenue. Per-admission revenue varies with length of stay, level of care, and the Medicare hospice payment rates in effect.

What we deliver

Software that turns the leads you have into the admissions you should be getting.

We don't hand you a tool and wish you luck. We build the full system to the way your hospice runs, stand it up inside your account, and keep it running.

01

Capture every inquiry — and every missed call

Web forms and phone calls are logged the moment they happen, including the calls no one picked up. Your liaisons log their referrals straight into the system in under 30 seconds, so every inquiry is tracked and fuels your dashboard. You see exactly who reached out and get an email to call them back — so fast follow-up turns more inquiries into admissions.

02

See every family's path to admission

A pipeline that tracks each lead from first contact to admitted, so your team always knows the stage and the next step. Unqualified referrals get flagged early — so nurses stop wasting trips on families who were never a fit.

03

Your whole sales operation on one screen, 24/7

Live dashboards surface conversion, response times, and exactly where admissions drop off — updated instantly. Leadership sees the leak the day it starts, coaches the right person, and grows admissions.

How it works

Tailored exactly for you — not just handed off.

STEP 01

Build

We configure the full sales-operations system to your hospice's workflow before you ever touch it — pipeline stages, automated follow-up, forms, and reporting.

STEP 02

Deploy

We stand the system up inside your account and connect it to your existing website and phone lines — with no disruption to how your team already operates.

STEP 03

Support

Ongoing maintenance, training resources, and responsive support keep the system running, so you stay focused on serving the families who come to you.

Get started

Request a meeting.

Enter your details and our team will reach out to schedule a time that works for you. We'll walk you through exactly what the system would look like inside your hospice.

  • A walkthrough built around your real pipeline
  • No technical work on your end
  • Straight answers about fit and timing
Tell us where to reach youWe'll follow up to schedule your walkthrough.